23 Oct 2015

As Seth Godin recently said, “Sometimes you have to believe it in order to see it.” Sometimes we have to make decisions based on possibilities, inspiration and yes, even instinct. There’s a need today for emotion and reason to be in the same room–magic informed by logic. Consumer experiences…

Read More

29 Sep 2015

Are you pessimistic about the future of advertising and marketing? It seems like more and more people are.  I think there’s a lot of people today that wish there were an “Easy Button”.  The thing is, I don’t think there’s ever going to be an “Easy Button” even with…

Read More

28 Aug 2015

There’s a scene in the science fiction television show Extant that to me exemplifies both the opportunity, fear and risk of connected cars.  Of course this one involves robots, government cover-up and intrigue.  The main character is inexplicably the victim of a connected autonomous driving car stopping on the…

Read More

29 Jun 2015

Who doesn’t love a great ad right?  As it turns out, lots of folks find advertising less than great and even annoying and intrusive.  Technology is making it easier and more efficient to deliver ad messages and as it turns out, also making it easier to avoid it.  Ad…

Read More

30 May 2015

THE ROAD TO 2020 Many major brands are under assault these days.  Technology, societal trends and media are intertwined and changing consumer expectations are evolving brand affinity.  The next five years are pivotal on the road to 2020 and it’s looking more like it’s gonna be a bumpy ride….

Read More

24 Apr 2015

We’re nearing the end of the wonderfully decadent Mad Men series and possibly the end of another vestige from the Mad Men era as well.  The nation’s biggest media companies and the advertising agency community are about to go toe-to-toe in the annual madness that we call the Television…

Read More

23 Mar 2015

The shopping mall, once the home for “mall rats” and shopping fanatics dotting every suburban area in the country, are dying in unprecedented numbers.  BuzzFeed documented this trend in eerie photo  journalistic style last year. For those that survive, thriving may just depend on technology and digital media.  Top…

Read More

02 Mar 2015

It was a day like so many others… except for a little dress and a couple run-away llamas.  The day was February 26, 2015 and it will go down as one of the most astounding days in social media history.  We just finished a week where the social consciousness of…

Read More

25 Feb 2015

One of the bigger trends to watch this year is mobile wallets.  As Apple Pay gains traction and others scramble for a share of mobile wallet, the opportunity for marketing and advertising is growing towards a direct, causal link between the ad and a transaction.  Much like Amazon makes…

Read More

10 Feb 2015

There are some laws or “rules” of effectively engaging brands with consumers today. They exist in an ecosystem driven by omnichannel consumers.  Generally what we see happening today are forces driven by convergent technologies and changes to consumer behavior as a result and brands struggling to adapt.  We’ve moved…

Read More