The Fisheye Group is a solutions and outcome based marketing, media and brand activation group.  We’re a network of experienced communication strategists, collaborators, brand planners, problem solvers, data nerds, tinkerers, relaters and media composers.  We stay true to your mission and focus on our client’s challenges first.  We look beyond conventional thinking to discover powerful solutions together.  We are The Fisheye Group.

Agency Leadership

Steve Thomas

Strategy – Insights – Planning – Research

Proven leader, speaker, collaborator and award winning communication strategist

Deeply experienced digital marketing expertise across all channels

Over 20 years of communication planning and execution experience building and leading major agency media and strategy groups, digital and guerilla marketing disciplines and leading strategy for a media communication agency

Award winning success in communication planning strategy winning several Effies for the likes of Harley-Davidson, Schell’s Brewery and New Holland as well as winning the AdWeek Buzz Award for Powerball and being named the industry’s “Best and Brightest” by AdAge

Personal Mission…to creatively inspire others to do remarkable things

A Little More…born in Minnesota, married with 2 sons and a daughter, lives in Rockwall, Texas

John Graydon Burnett

Marketing – Relationship Management – Client Service

High energy, award winning sales and marketing leader

Over $500,000,000 in revenue generation while heading-up blue-chip sales organizations for FOX Sports Southwest, FOX Sports National Sales and ESPN Regional Television

Extensive experience in Sports Marketing delivering unique, integrated, problem solving strategies

Believer in the power of relationships to create a culture of success

Personal Mission…to passionately inspire others to ‘more’

A little more…born in the Texas Panhandle, married with 4 sons, lives in Allen, Texas, loves the people of Belize and leading mission trips to Central America


Bill Spicer

Strategic Partnerships & Alignments

Deeply experienced brand activation expertise and high integrity relationship strategy executive experience

Prior to joining The Fisheye Group, Bill has held senior positions with Cadbury Schweppes, Dr Pepper Snapple and JC Penney

Extensive expertise in maximizing brand exposure, managing sports and entertainment properties, identifying and developing strategic alignment for sponsorship activations, creating case sales activities and driving higher ROI and ROO

Personal mission is to lead in a team environment and coach personal development

A little more…..born and raised in Arkansas, “Whoo Pig Sooie”, married, two sons and currently living in Savannah, TX

Darin David

Sponsorships, Integrated Marketing and Sports/Entertainment Marketing

Prior to joining The Fisheye Group, Darin spent over 10 years as Account Director for The Marketing Arm working on world class brands including Frito Lay, Walmart, Chili’s, Hilton, Hewlett Packard, Wells Fargo and American Airlines

Highly skilled and experienced brand-building sponsorship and sports/entertainment optimization specialist

Maximize sponsorship strategies and compelling activation for clients with new and legacy properties

Depth of experience across global, national and local levels

Extensive experience and expertise across a broad range of categories including CPG, technology, financial, restaurants, travel and energy

Personal mission is to build lasting relationships and true partnerships

A little more….native of Tulsa, married with two daughters and a boxer, lives in Allen, TX.  Steelers fan…to the end!



Our years of collective experience includes working with some of the most remarkable brands in the world.

Current Clients



We partner with clients and agencies who desire deep experience, expertise and objective solutions delivered by a flexible, nimble, media agnostic, service driven team.

  • Strategy

    Omni-Channel Strategies

    Comms Planning

    Digital Marketing and Analytics

    Social Media Engagement

    Content Strategy & Development

  • Insights

    Audience Identification/Segmentation

    Brand Strategy Workshops

    Competitive Analysis and Brand Audits

    Customer Journey Mapping

    Attribution Modeling

  • Digital


    Display, Native and Rich Media



    Search and Conversion


  • Media



    Reporting and ROI Analytics

    New Market Launch/Grand Openings

  • Activation

    Sports Marketing

    Event Creation and Execution

    360 degree Marketing Partnerships

    Sales Consulting



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The Fisheye Group
1801 Isle Royale Dr
Dallas, Texas

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